WORDS THAT APPEAL TO THE WILD ONES
Connecting adventurous brands to outdoorsy audiences through eco-conscious copywriting.
COPY THAT CONNECTS WITH ADVENTUROUS AUDIENCES
If your target audience spends their free time exploring the outdoors, your copy should sound less like cliche clickbait, and more like conversation around a campfire.
MEET YOUR WANNABE CAMP COUNSELOR
Okay, this isn’t camp, but a girl can dream, right?
I’m Savannah (or Sav, for short). I created Copy Compass to connect with outdoorsy brands through intentional storytelling and carefully crafted copy.
As a tree-huggin’ business owner, my favorite brands to work with care deeply about the earth and empower their customers to get outside.
CONNECTING WITH NATURE-MINDED AUDIENCES REQUIRES A DEEP UNDERSTANDING OF THEIR VALUES
Adventurers believe in taking the road less traveled, and strive to protect our planet along the way. Through conscious copy, you can connect with adventurous spirits.
Erica | Owner of Erica Lee Mandel Photography
“Working with Savannah has been the best investment for my company, and made me feel confident with how I speak about my work and my business.”
ETHICAL COPYWRITING 101
This guide features 14 pages of tips, tricks, insights, and exercises to help you sharpen your ethical copywriting skills and avoid icky marketing tactics like guilt, shame, and peer pressure.
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Considerate business owners who want to market ethically and kindly.
Mission-minded entrepreneurs who don't want to turn off their target audience.
Adventurous brands that serve outdoorsy and eco-conscious audiences.
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An intro to ethical copywriting and why conscious communication matters.
A comprehensive overview of ethical and unethical marketing tactics.
The dos and don'ts of ethical copywriting, including examples.
Prompts to help you perfect your approach to crafting ethical copy.
& so much more!
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Leverage conscious communication to craft conversational content.
Avoid icky marketing tactics that shame or guilt your audience into buying.
Learn why ethical marketing is important, especially for nature-based brands.
Study examples of ethical and unethical copy so you can better understand the difference.
ANATOMY OF A SALES PAGE
A fill-in-the-blanks workbook for crafting sales pages that actually convert.
You’ve got an offer you believe in.
Now you need the words to match.
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You want to sell your offer without resorting to icky tactics like guilt, shame, or peer pressure.
You're writing your own sales page, or you want to be more confident before hiring a copywriter.
You sell something thoughtful, like coaching, retreats, wellness, photography, or experienced-based services.
You've tried writing sales pages before and ended up overwhelmed, underwhelmed, or both.
You have an existing sales page that's underperforming and you'd like to polish it up.
You don't know where to start when it comes to building a sales page strategically.
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An intro to the workbook (& me)!
Workbook pages covering the 7 key sections of a sales page.
Copy formulas, prompts, & ethical copy tips in every section.
A design tips checklist.
Tips for starting, polishing, & hitting publish.
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Write your next sales page with strategy, soul, and a little help from someone who gets it.
Craft confident and clear copy that highlights the value of your offering without sounding salesy.
Ditch the cringe that often accompanies writing about yourself and your own products or services.
LET’S BE PEN PALS
Subscribe to Letters From Camp to get valuable copy tips, outdoorsy insights, and personal anecdotes delivered straight to your inbox every other Friday.
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