WORDS THAT APPEAL TO THE WILD ONES

Connecting adventurous brands to outdoorsy audiences through eco-conscious copywriting.

COPY THAT CONNECTS WITH ADVENTUROUS AUDIENCES

If your target audience spends their free time exploring the outdoors, your copy should sound less like cliche clickbait, and more like conversation around a campfire.

MEET YOUR WANNABE CAMP COUNSELOR

Okay, this isn’t camp, but a girl can dream, right?

I created Copy Compass to connect with outdoorsy brands through intentional storytelling and carefully crafted copy.

As a tree-huggin’ business owner, my favorite brands to work with care deeply about the earth and empower their customers to get outside.

MORE ABOUT SAV

CONNECTING WITH NATURE-MINDED AUDIENCES REQUIRES A DEEP UNDERSTANDING OF THEIR VALUES

Adventurers believe in taking the road less traveled, and strive to protect our planet along the way. Through conscious copy, you can connect with adventurous spirits.

SERVICES

Erica | Owner of Erica Lee Mandel Photography

“Working with Savannah has been the best investment for my company, and made me feel confident with how I speak about my work and my business.”

DOWNLOAD THE GUIDE

DOWNLOAD THE GUIDE

Ethical Copywriting 101 features 14 pages of tips, tricks, insights, and exercises to help you sharpen your ethical copywriting skills and avoid icky marketing tactics like guilt, shame, and pressure.

LET’S BE PEN PALS

Subscribe to Letters From Camp to get valuable outdoor industry insights + marketing tips, delivered straight to your inbox.

KEEP UP WITH SAV ON INSTAGRAM

🌞 Soaked up the sun this week AND… —took a screen break —expanded my network —started a new book —spoke kindly to myself —invested in my wellness —tested some new biz tools —ate a lot of oatmeal &mda
Shining a spotlight on this index, babyyy 🔦 Last year I launched Ethical Copywriting 101 to serve as a crash course in conscious communication. I wanted to help you write in a way that was less 🚩🤢🚫🙅‍♀️ and more 🥰🧚🏻🫶🏻🌿. And it worke
Virtual Collaborators ☞ IRL Besties Sometimes the internet is such a wholesome place. 😭 Being an online business owner can feel really isolating + lonely sometimes, which is why I’m so intentional about nurturing a sense of community surroun
Ever spent a few hours (days, even) staring at a blank Google Doc hoping for the right words to magically appear? 🥵 Most of my intro calls start with a few minutes of acknowledging that writing about yourself is HARD. Gush about your best qualiti
CERAMICS HAULLLL 🌿✨🤍 Okay but how was your weekend, pal? Mine was a mix of restful, creative, + collaborative. Spent time with friends, worked on some crafty projects, baked some 10/10 banana bread, and did a LOT of yoga to help support my neck.