HUBSPOT ACADEMY MARKETING TRAININGS EVERY BUSINESS OWNER SHOULD TRY

As most business owners know, there’s always more to learn. When you run a small business (or a business of any size), there’s not always an expert around to answer your questions or help you tackle your to-do list. When it comes to working smarter not harder, sometimes it’s most efficient to invest time and energy (and sometimes even money) into professional development for you and your business.

This can look like courses, masterclasses, higher education credits, certificates, coaching, joining online communities, and more.

Trust A Reputable Source

When seeking out resources and information that will help you and your business, it’s crucial that it comes from a source you can trust. Anybody can sell a class or course online these days, but they aren’t all guaranteed to offer you information that suits you or your goals. Don’t get stuck paying for a webinar or class that doesn’t deliver on what was promised…you don’t have time for that!

Instead of scouring the internet for reputable creators with trustworthy reviews, I rely on HubSpot to give it to me straight. Before I go any further, I want to make sure you know that this post isn’t sponsored (I’m not cool enough for that), it’s not an ad, and I haven’t been paid to say anything that follows. As a business owner, I trust HubSpot (and HubSpot Academy) to bring me reliable and valuable information I can trust, and tangible tools that I can use to help my business thrive.

MUST-TRY MARKETING COURSES FOR BOLD BUSINESS OWNERS

I’ve put together a list of courses, certifications, and classes that I think cover a broad range of marketing-related topics and will equip you with the basics needed to stay confident as a business owner in the digital world. Depending on your background, you might need more (or less) content on any of these topics, and that’s totally up to you. This list is a great place to start and will give you a taste of what HubSpot Academy offers while providing you with a high quality education and tools to tackle marketing challenges in your business.

Start by signing up for HubSpot Academy here. Next, browse through their extensive course catalog and keep an eye out for these specific trainings. Note; these aren’t listed in any significant order.

1. SEO Certification Course (3 Hours)

   If you’re new to the world of SEO, it’ll give you a comprehensive background knowledge that will help you transform your business almost immediately. Featuring access to an online community, worksheets to help you address problem areas in your own business, and a certificate of completion when finished, this certification course is well worth the time investment.

2. Measuring Brand Engagement & Emotional Connection Course (2 Hours)

   This course is every copywriter’s dream. If a client came to me and told me they spent a couple of hours deep diving into their brand’s emotional connection and target audience engagement, I might cry. Take this course to get a better understanding of what “engagement” really means and how your brand resonates with your audience. It’ll help you write better copy and create content that meets the needs of your audience.

3. Graphic Design Essentials: Easy Steps for Creating Your Own Compelling Visuals (1 Hour)

   If you’re a small business owner, it’s more than likely that you’ve had to DIY your own social media graphics or marketing materials. Whether you rely on Canva, InDesign, or another design tool, this course will give you everything you need to create better designs and make them work for you. Someday, when your thriving business can afford to work consistently with a designer, you’ll be equipped with the knowledge and vocabulary to communicate exactly what you want.

4. Facebook Ads Training: How to Build Great Ads & Audiences (2 Hours)

   If your business runs Facebook ads (or should run Facebook ads), this course will help you improve your strategy and approach. You’ll learn how to build audiences that align with your business and hear from experts as they walk you through generating leads on Facebook and more.

5. Designing Effective Google Ads Campaigns (3 Hours)

   This is another great course for anyone who wants to become more acquainted with relevant tools of the digital age, specifically Google Ads. Learn how to drive qualified, warm leads to your business using Google and paid ad opportunities.

6. Instagram Marketing Strategy Course (4 Hours)

   This 4-hour course is perfect for you if your business relies on Instagram to communicate with customers/followers and generate new business. You’ll learn how to build and implement a successful Instagram strategy. Combine what you learn with your findings from the Graphic Design Essentials course and you’re on your way to greatness!

Business Owners are Lifelong Learners

Perhaps you didn’t know it at the time, but when you signed on to start or run a business, you also signed up to be a lifelong learner. Operating a business is no easy feat, and it seems to require a constant search for answers, new knowledge, and insights from experts. Cutting out a few hours each week to tackle trainings like the ones listed above can do wonders for your business. Instead of frantically Googling for answers you need, you can find them all in one place.