WHY DOES YOUR WEBSITE COPY MATTER SO MUCh?
Welcome to the digital age. If you didn’t know that’s what all this *motions frantically towards the dozens of screens surrounding us* was…now you do. Instagram captions, Alexa’s listening ear, and Facebook clickbait matter now more than ever, and not just because they’re controversial (or annoying).
The digital age was built to be monetized.
Big brands aspire to get bigger and small brands are hot on their tail, quickly closing the efficiency gap. How? They’re leveraging valuable digital tools and the internet to monetize their business in new and creative ways. Through social media platforms, a high-powered shopping experience, and a modern, engaging website presence, brands are able to connect with their audiences like never before.
And in the digital age, the importance of having a strong online presence cannot be overstated. With more and more consumers turning to the internet or social media to research products and services before making a purchase, your brand's website has become your virtual storefront. And just like a brick-and-mortar store, the way your website looks and feels has a significant impact on your brand's reputation, the customer experience, and your bottom line.
One of the key components of a successful website is high-quality copywriting.
Copywriting is the art of crafting compelling and persuasive content that engages and informs your target audience. It's not just about writing good sentences, but rather, understanding your audience and using language to persuade them to take action. Action like clicking “download now” or “book a campsite” or “learn more.”
Here are just a few of the benefits that strategic copywriting can bring to your brand's website:
1. Improved Search Engine Optimization (SEO)
Search engines like Google use complex algorithms to determine which websites appear at the top of search results. One of the key factors that these algorithms consider is the quality of the website's content. By incorporating relevant keywords throughout your website copy, you can improve your website's ranking in search results, making it easier for potential customers to find you online.
Expert copywriters (myself included) continually consider a brand’s industry, relevant keywords, and search terms when crafting copy in order to achieve SEO success. Learn more about SEO here.
2. Increased Engagement + Conversions
When visitors land on your website, you have only a few seconds to capture their attention and persuade them to stay. Engaging copywriting can help you achieve this by creating a clear and compelling message that speaks directly to your target audience and makes them feel seen. This can result in increased engagement and conversions, as visitors are more likely to take action by filling out a form, making a purchase, or contacting you for more information. Strategy-backed copy is a great way to increase your brand’s online success.
3. Enhanced Brand Image + Credibility
Your website is often the first point of contact that potential customers have with your brand. Consider your website like the 24/7 face of your customer service. If your website is poorly written or full of errors, it can give the impression that your brand is unprofessional, unreliable, or lacking credibility. On the other hand, high-quality copywriting can help you establish your brand as an authority in your industry and build trust with your target audience.
4. Increased Social Shares + Backlinks
When people come across valuable and informative content online, they're more likely to share it with their friends and followers on social media. This can result in increased exposure for your brand and drive more traffic to your website. By incorporating high quality written content throughout your blog, resources, shop, or social content, you can increase your exposure. In addition, great copywriting can also lead to backlinks from other websites or creators who decide to include your content on their own site, improving your website's authority and ranking in search results.
TLDR;
High-quality copywriting is an essential component of any successful website. By creating content that is optimized for search engines, engaging for visitors, and persuasive for your target audience, you can enhance your brand's online presence and achieve your business goals.
By working with a copywriting service provider (like…me), you can ensure that all 4 of these components are prioritized throughout your copy, turning your website into a monetization tool that generates engagement every time someone visits.
Learn more about my website copy services here!
