ALL ABOUT ENGAGEMENT
WHAT IS IT?
For starters, ‘engagement’ is one hell of a buzzword. But in the context of social media, engagement means: the measurement of interactions including likes, comments, clicks, shares, saves, and reactions.
YOU’VE HEARD IT BEFORE…
When striving for social media success, it's all about quality over quantity. A small, engaged audience is far more profitable for your business than a large, unengaged audience. Content that inspires, educates, or entertains your audience is more likely to have high engagement.
SO…
When your audience engages with your content, your brand benefits from increased exposure. Social media platforms show high-performing posts to more people, making it easier for your target audience to find you.
BUT WHAT IF YOUR ENGAGEMENT IS LACKING?
If your social posts aren't seeing a lot of engagement or traction, start by taking a few steps back to assess what might be wrong. Your audience insights will tell you a lot about who you should tailor your content and posts towards. Are you speaking in a way that resonates with their demographics and characteristics?
NEXT…
Analyze the content that you've already posted. What's received the most engagement? What are your followers liking, sharing, and commenting on the most? Use your findings to help you plan for future posts and content.
THEN…
Work with a creative expert (that’s me!) to build or implement a content strategy that informs your long-term plans for content creation. By sticking to a strategy, you'll create a consistent approach based in your findings and goals. Interested in learning more? Get in touch and let me know that you’d like to learn more about creating a content strategy for your business.
THE TRUTH IS…
It’s suuuuper easy to get stuck thinking that the value of your posts is determined by how many likes they get. But when considering your specific engagement goals for 2022, ask yourself if “likes” will pay the bills.
WHAT WILL TRULY DO THE MOST GOOD FOR YOUR BUSINESS?
Do you want to drive more visitors to your website? Prioritize button clicks over likes, and focus on creating more click-worthy content in 2022.
Do you want to grow your following & reach more people in your community? Prioritize shares over likes, and focus on creating share-worthy content in 2022.
Do you want to nurture your existing followers and finally convince them to buy? Prioritize saves over likes, and focus on creating save-worthy content in 2022.
Do you want to interact with like-minded connections to strengthen your network? Prioritize comments over likes, and focus on creating comment-worthy content in 2022.
