WHAT IS A ‘LAUNCH’ ANYWAY?

Sometimes, industry jargon flies around social media and nobody stops to address the elephant in the room. Launch is an especially pesky culprit.

If you’ve been seeing phrases like “launch copywriter” or hearing other business owners promote an upcoming launch, you might be wondering what that actually means, and why it’s so important to invest so much time, energy, and sometimes cheddar 🤑 into making sure you’re ready to “launch.”

What’s A Launch?

A launch is the act of announcing, releasing, or unveiling something new. For some, this looks like announcing a new product. For others, it means opening bookings for next season. Either way, it’s an important milestone for you and your business.

Why is it so important to invest in launch copy?

Launches can generate significant income for you and your business. In fact, all of the examples above have the potential to bring in a majority of your income during a quarter or even a year, depending on your business. Effectively announcing your #NextBigThing can mean the difference between success and failure.

Launch copy can look different depending on what (and how) you’re launching.

Whether you’re sharing the big news via sales page, newsletter, social media, or direct mail, it’s crucial that you invest in the words and design that you use to ask others to invest in you.

Launch copywriting projects can look like:

• A high-conversion sales page that encourages people to sign up, register, or purchase

• Long-form content like blogs or brochures that supports your launch

• Website copy that incorporates the details of your launch across relevant pages

• A social strategy that helps you prepare and encourage followers

• Newsletter or email list content to share all the juicy details with dedicated subscribers

If you’re suddenly realizing that you, too, are preparing to launch something big in 2022 and want to leverage engaging, compelling copy to see big results when you launch, click here to connect with me so we can set you up for success! ✍🏼

Looking to DIY your launch copy essentials but want some validation from an expert? Check out my Fireside Chat service for an affordable, high-impact investment that will leave you feeling confident ahead of your launch.